Widewaters ICSC

Updated & Professional - Widewaters

International Council of Shopping Centers (ICSC) 2008

The ICSC is the one show that Widewaters exhibits at each year and has done so for over 15 years.  Through the years, changing convention rules had left them with a booth that was patched together using outdated properties that were unrelated to the original design, lacked flow, and left visitors confused about where to get information.  They needed an updated 30’x40’ booth with a look and feel that reflected the quality that characterizes the Widewaters brand.

MSM’s Solution:  MSM created a sophisticated and professional custom exhibit that enticed attendees and highlighted Widewaters’ properties and premier services.  The booth was designed with a clear flow—allowing visitors to easily view featured properties, as well as providing both public and private meeting areas.

Results:  The new booth allowed Widewaters to stand out among its industry competitors, and positioned them as a major player in the marketplace.